{"id":1327,"date":"2022-04-14T09:03:38","date_gmt":"2022-04-14T09:03:38","guid":{"rendered":"http:\/\/127.0.0.1:82\/jak-polaczyc-sklep-z-facebook-piksel\/"},"modified":"2025-11-19T12:41:19","modified_gmt":"2025-11-19T12:41:19","slug":"jak-polaczyc-sklep-z-facebook-piksel","status":"publish","type":"post","link":"https:\/\/sky-shop.pl\/pomoc-faq\/integracje\/integracja-z-facebook\/jak-polaczyc-sklep-z-facebook-piksel\/","title":{"rendered":"Jak po\u0142\u0105czy\u0107 sklep z Facebook piksel?"},"content":{"rendered":"\n

System sklepu posiada wbudowany modu\u0142 Piksel Facebooka<\/strong>, kt\u00f3ry mo\u017cna skonfigurowa\u0107. Dzi\u0119ki aktywacji modu\u0142u poprzez panel administracyjny sklepu Facebook b\u0119dzie m\u00f3g\u0142 mierzy\u0107 skuteczno\u015b\u0107 reklam. <\/p>\n\n\n\n

Do uruchomienia integracji konieczne jest posiadanie aktywnego piksela Meta, do kt\u00f3rego utworzenia wymagane <\/strong>jest konto firmowe na Facebooku.<\/strong><\/p>\n\n\n\n

Jak utworzy\u0107 piksel Meta<\/strong>?<\/p>\n\n\n

\r\n
\r\n 1<\/span>

Przejd\u017a na t\u0119 stron\u0119,<\/a> nast\u0119pnie naci\u015bnij\u00a0(+) Po\u0142\u0105cz dane.<\/strong><\/p>\n <\/div>\r\n<\/div>\n\n

\n
\"Krok<\/figure>\n<\/div>\n\n
\r\n
\r\n 2<\/span>

W nowootwartym okienku wybieramy\u00a0Internet (1)\u00a0<\/strong>i przechodzimy\u00a0Dalej (2).<\/strong><\/p>\n <\/div>\r\n<\/div>\n\n

\n
\"Krok<\/figure>\n<\/div>\n\n
\r\n
\r\n 3<\/span>

Wybieramy\u00a0nazw\u0119\u00a0<\/strong>swojego piksela, a nast\u0119pnie przechodzimy do\u00a0Utw\u00f3rz.<\/strong><\/p>\n <\/div>\r\n<\/div>\n\n

\n
\"Krok<\/figure>\n<\/div>\n\n
\r\n
\r\n 4<\/span>

W tym momencie wybieramy spos\u00f3b po\u0142\u0105czenia witryny. Na pocz\u0105tek wybieramy opcj\u0119\u00a0Zobacz inne sposoby konfiguracji (1).<\/strong><\/p>\n <\/div>\r\n<\/div>\n\n

\n
\"Krok<\/figure>\n<\/div>\n\n
\r\n
\r\n 5<\/span>

Spo\u015br\u00f3d dost\u0119pnych opcji wybierz\u00a0Konfiguracja r\u0119czna (1)\u00a0<\/strong>i przejd\u017a\u00a0Dalej (2)<\/strong>.<\/p>\n <\/div>\r\n<\/div>\n\n

\n
\"Krok<\/figure>\n<\/div>\n\n
\r\n
\r\n 6<\/span>

W kolejnym etapie pozostaw opcj\u0119\u00a0API konwersji i piksel meta (1)\u00a0<\/strong>i przejd\u017a\u00a0Dalej (2).<\/strong><\/p>\n <\/div>\r\n<\/div>\n\n

\n
\"Krok<\/figure>\n<\/div>\n\n
\r\n
\r\n 7<\/span>

W ostatnim okienku konfiguracji wystarczy nacisn\u0105\u0107\u00a0Zako\u0144cz (1)<\/strong>.<\/p>\n <\/div>\r\n<\/div>\n\n

\n
\"Krok<\/figure>\n<\/div>\n\n\n

Instrukcj\u0119 konfiguracji integracji z Facebook API konwersji <\/strong>znajdziesz pod tym linkiem<\/a>.<\/strong><\/p>\n\n\n

\r\n
\r\n 8<\/span>

Teraz pozosta\u0142o nam skopiowa\u0107 Identyfikator, kt\u00f3ry mo\u017cna znale\u017a\u0107 w\u00a0\u0179r\u00f3d\u0142a danych (1) ->\u00a0<\/strong>Wyb\u00f3r wcze\u015bniej utworzonego piksela, w naszym przypadku\u00a0Sky-Shop (2) -> Ustawienia (3) ->\u00a0<\/strong>kopiujemy\u00a0Identyfikator zestawu danych (4).<\/strong><\/p>\n <\/div>\r\n<\/div>\n\n

\n
\"Krok<\/figure>\n<\/div>\n\n\n

Wprowadzenie konfiguracji w panelu administracyjnym<\/strong><\/p>\n\n\n

\r\n
\r\n 1<\/span>

W celu aktywacji Piksela Facebooka<\/strong> nale\u017cy przej\u015b\u0107 do sekcji Integracje \u2192 Facebook \u2192 Piksel Facebooka.
\n<\/strong> W pierwszym polu nale\u017cy poda\u0107 numer ID piksela Facebooka<\/strong> pobrany z managera pixeli<\/a> oraz w\u0142\u0105czy\u0107 integracj\u0119<\/strong> (1<\/strong>).
\nW kolejnej sekcji nale\u017cy wybra\u0107 zdarzenia, kt\u00f3re maj\u0105 by\u0107 monitorowane w sklepie przez serwis zewn\u0119trzny Facebook<\/strong> (2<\/strong>).
\nPo zako\u0144czonej konfiguracji nale\u017cy zapisa\u0107 zmiany<\/strong> (3<\/strong>).J<\/p>\n <\/div>\r\n<\/div>\n\n

\n
\"Krok<\/figure>\n<\/div>\n\n\n

Pixel umo\u017cliwia aktywacj\u0119 \u015bledzenia nast\u0119puj\u0105cych zdarze\u0144:
Purchase (zakup)<\/strong> – potwierdzenia zam\u00f3wienia,
Lead (kontakt) <\/strong>– wysy\u0142ki zg\u0142oszenia przez formularz kontaktowy,
CompleteRegistration<\/strong> – rejestracji nowego klienta,
InitiateCheckout (do kasy)<\/strong> – przej\u015bcia do podsumowania koszyka (przej\u015bcie do kasy),
Search<\/strong> – wyszukiwania w sklepie,
ViewContent<\/strong> – wy\u015bwietlania strony produktu.

Przy aktywnym pixelu dla ka\u017cdej niewymienionej powy\u017cej strony aktywowane jest domy\u015blne zdarzenie PageView.<\/p>\n","protected":false},"excerpt":{"rendered":"

System sklepu posiada wbudowany modu\u0142 Piksel Facebooka, kt\u00f3ry mo\u017cna skonfigurowa\u0107. Dzi\u0119ki aktywacji modu\u0142u poprzez panel administracyjny sklepu Facebook b\u0119dzie m\u00f3g\u0142 mierzy\u0107 skuteczno\u015b\u0107 reklam.  Do uruchomienia integracji konieczne jest posiadanie aktywnego piksela Meta, do kt\u00f3rego utworzenia wymagane jest konto firmowe na Facebooku. Jak utworzy\u0107 piksel Meta? Instrukcj\u0119 konfiguracji integracji z Facebook API konwersji znajdziesz pod tym […]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[35],"tags":[],"class_list":["post-1327","post","type-post","status-publish","format-standard","hentry","category-integracja-z-facebook"],"acf":[],"yoast_head":"\nJak po\u0142\u0105czy\u0107 sklep z Facebook piksel? - Pomoc & FAQ Sky-Shop<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sky-shop.pl\/pomoc-faq\/integracje\/integracja-z-facebook\/jak-polaczyc-sklep-z-facebook-piksel\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jak po\u0142\u0105czy\u0107 sklep z Facebook piksel? - Pomoc & FAQ Sky-Shop\" \/>\n<meta property=\"og:description\" content=\"System sklepu posiada wbudowany modu\u0142 Piksel Facebooka, kt\u00f3ry mo\u017cna skonfigurowa\u0107. Dzi\u0119ki aktywacji modu\u0142u poprzez panel administracyjny sklepu Facebook b\u0119dzie m\u00f3g\u0142 mierzy\u0107 skuteczno\u015b\u0107 reklam.  Do uruchomienia integracji konieczne jest posiadanie aktywnego piksela Meta, do kt\u00f3rego utworzenia wymagane jest konto firmowe na Facebooku. Jak utworzy\u0107 piksel Meta? 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